Our readers arrive already searching for a specific medicine — an approval, a recall, a price change, a trial result. That is high-intent, high-attention traffic for pharmacy, health-service, device, telehealth and pharma-adjacent advertisers.
We are a young publication and we would rather show you real numbers than round ones: current traffic, audience geography and device split come straight from our analytics, and we share them with every enquiry.
Why advertise here
Intent, not impressions
Readers land on a named drug, condition or safety alert. You can target the exact category your product speaks to instead of buying a generic health audience.
Brand-safe context
Sourced, edited, human-reviewed reporting — every article names and links its primary source. No scraped content farms, no anonymous authorship.
Clean, fast pages
A fixed, reserved slot layout: no pop-unders, no interstitials over article text, no layout shift eating your viewability.
Placements & formats
| Placement | Size | Where it appears |
|---|---|---|
| Header banner | 728×90 | Top of every page, under the navigation |
| Sidebar — top | 300×250 | First unit in the sidebar, above the fold on desktop |
| Sidebar — lower | 300×600 | Below the “Popular Now” module |
| In-feed native | 300×250 | Inside the news grid, every 6th card, labelled “Sponsored” |
| In-article | 300×250 | After the third paragraph of an article |
| Below article | 300×250 | Directly after the story, before the source box |
| Footer banner | 728×90 | Above the footer, every page |
| Mobile sticky | 320×50 | Anchored to the bottom of the screen, mobile only |
Sponsored content
We accept sponsored articles and featured placements under a fixed set of rules that protect both your campaign and our readers:
- Every sponsored unit is visibly labelled “Sponsored Content” and styled distinctly from editorial cards.
- Outbound links in paid placements carry
rel="sponsored", per search-engine guidelines. - Copy is written or approved by you; our editors check it only for legal compliance and labelling, and never present it as newsroom reporting.
- Buying advertising does not buy editorial coverage — and never suppresses it.
What we do not accept
- Prescription-medicine sales without a valid prescription, or unlicensed online pharmacies.
- Claims that a product diagnoses, cures or prevents disease without regulatory authorisation.
- Miracle-cure, detox or anti-vaccine messaging, and any creative that discourages seeking medical care.
- Creative that mimics editorial layout, system alerts or download buttons.
- Ad tech that fingerprints, redirects or auto-plays audio.
Book a campaign
Email igor.mihalych@gmail.com with your target market, flight dates and formats, and we will send current audience figures, rates and availability. Typical reply time: one business day.
Frequently asked
Do you sell by CPM or flat rate?
Both. Run-of-site display is sold on CPM; category takeovers and sponsored articles are flat-rate for a fixed flight.
Can we target a single category?
Yes — placements can be limited to Drug Approvals, Recalls & Safety, Clinical Trials, Pricing & Insurance or Industry News.
Which creative specs do you need?
Standard IAB sizes as listed above, under 150 KB, JPG/PNG/GIF or a third-party tag. HTML5 tags are accepted from major ad servers.
Do you report on performance?
Direct-sold campaigns get impression, click and viewability reporting at mid-flight and at close.